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Sustainability
Integration

Wendy
Talaro,
M.A.
Sustainability
Integration Specialist and Consultant Fruits to Nuts
Sustainability has been
given multiple definitions but for the sake of
simplicity with respect to ecological constraints,
it may be defined as meeting the needs of current
generations without compromising the needs of future
generations. The foundation of human civilization
and economic enterprise is intact ecological
function and “free” environmental services.
Sustainability is a process, not a destination.
Responsibility for transitioning towards greater
sustainability rests with everyone, though
businesses are in a unique position to be leaders by
example through profitable innovation. Rather than
waiting for governmental regulations to establish
benchmarks, businesses are well-advised to generate
their own momentum to not only differentiate
themselves from their competition but to stay ahead
of the regulatory curve as well as avoid penalties.
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